Etude House BB Dation is sold together with an electric device which helps to apply the product. Obviously, I've had the chance to try out the BB cream only, but I don't regret not using the applicator as I'm highly distrustful of such gadgets and I consider them useless gimmicks.
Shade W13 was too light for me in the summer but would suit my fair, pink-toned complexion nicely in winter.
The BB cream offered light to medium coverage, but when you start building the coverage issues arise.
The finish was dewy to greasy , the product didn't set at all, it kept moving around my face and finally settled into pores. The more product you apply, the more of it swims around your face. There was enough product for more than three applications but after all the product ended up on my mobile phone the sample landed in the bin.
On the positive note, the BB cream was very lightweight and contains SPF40.
I'm quite surprised cause Etude House make some marvellous BB creams, so they know how to come up with the right formula. If this was the first BB cream for me to try, I'd never get another one.
Disclaimer: I received this product as a complimentary sample for my personal use and I'm not affiliated with any company. I am not paid to do this review and everything I said here is my personal opinion.